Digital Marketing Analytics
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Language: en
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Pages: 264
Type: BOOK - Published: 2020-09-15 - Publisher:
From Kevin Hartman, Director of Analytics at Google, comes an essential guide for anyone seeking to collect, analyze, and visualize data in today's digital worl
Language: en
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Pages: 310
Type: BOOK - Published: 2024-01-25 - Publisher: Taylor & Francis
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and imple
Language: en
Pages: 383
Pages: 383
Type: BOOK - Published: 2013 - Publisher: Pearson Education
"Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitor
Language: en
Pages: 241
Pages: 241
Type: BOOK - Published: 2018-04-03 - Publisher: Kogan Page Publishers
Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The seco
Language: en
Pages: 278
Pages: 278
Type: BOOK - Published: 2021-01-13 - Publisher: University of Virginia Press
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools