Digital Analytics
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Language: en
Pages: 310
Pages: 310
Type: BOOK - Published: 2024-01-25 - Publisher: Taylor & Francis
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and imple
Language: en
Pages: 369
Pages: 369
Type: BOOK - Published: 2013-07-25 - Publisher: FT Press
Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pio
Language: en
Pages: 322
Pages: 322
Type: BOOK - Published: 2015-11-20 - Publisher: FT Press
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The
Language: en
Pages: 317
Pages: 317
Type: BOOK - Published: 2019-06-25 - Publisher: Routledge
This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digi
Language: en
Pages: 264
Pages: 264
Type: BOOK - Published: 2020-09-15 - Publisher:
From Kevin Hartman, Director of Analytics at Google, comes an essential guide for anyone seeking to collect, analyze, and visualize data in today's digital worl
