Dictionary Of Marketing Communications
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Language: en
Pages: 257
Pages: 257
Type: BOOK - Published: 2004 - Publisher: SAGE
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marke
Language: en
Pages: 397
Pages: 397
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organiz
Language: en
Pages: 432
Pages: 432
Type: BOOK - Published: 2011-03-24 - Publisher: OUP Oxford
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (fro
Language: en
Pages: 260
Pages: 260
Type: BOOK - Published: 2004 - Publisher: SAGE
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marke
Language: en
Pages: 329
Pages: 329
Type: BOOK - Published: 2012-11-12 - Publisher: Routledge
The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans t
