Download or read book Cross-Cultural Design for IT Products and Services written by Pei-Luen Rau and published by CRC Press. This book was released on 2012-12-04 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder t