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CRM in Real Time
Language: en
Pages: 388
Authors: Barton J. Goldenberg
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Information Today, Inc.

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This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenbergs 20 plus years of experience guiding firms to a successful impleme
Real-Time Marketing and PR
Language: en
Pages: 259
Authors: David Meerman Scott
Categories: Business & Economics
Type: BOOK - Published: 2010-10-05 - Publisher: John Wiley & Sons

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Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations progra
Real-time Strategy and Business Intelligence
Language: en
Pages: 227
Authors: Marko Kohtamäki
Categories: Business & Economics
Type: BOOK - Published: 2017-07-05 - Publisher: Springer

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This book discusses and conceptualizes practices on real-time strategy, focusing on the interplay between strategy and business intelligence. Combining strategi
CRM at the Speed of Light
Language: en
Pages: 394
Authors: Paul Greenberg
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: McGraw-Hill/Osborne Media

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"ECRM" provides business decision-makers with straightforward advice and solid information on how to use eCRM software and the Internet to manage customer relat
The Real-Time Contact Center
Language: en
Pages: 241
Authors: Donna Fluss
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Amacom

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"The Real-Time Contact Center" is a practical guide to building a service infrastructure that will simultaneously exceed customers' expectations and build reven