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Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and schoo
Video Marketing for Libraries
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Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audie
Marketing Moxie for Librarians
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Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful
Crash Course in Marketing for Libraries
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Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing
Marketing Today's Academic Library
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In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services w