Contemporary Research in Brand Management (UUM Press)

Contemporary Research in Brand Management (UUM Press)
Author :
Publisher : UUM Press
Total Pages : 213
Release :
ISBN-10 : 9789672064749
ISBN-13 : 9672064748
Rating : 4/5 (748 Downloads)

Book Synopsis Contemporary Research in Brand Management (UUM Press) by : Hasnizam Shaari

Download or read book Contemporary Research in Brand Management (UUM Press) written by Hasnizam Shaari and published by UUM Press. This book was released on 2018-01-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about research in brand management and contemporary issues in marketing. It is designed to bring today’s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted as an important strategy in managing business and marketing activities. This is because effective branding and marketing strategies can help improve business performance and bring up companies to a better position. Hence, this book is a good reference to those who wanted to understand factors influencing product and service brand performance, issues on brand loyalty, consumer purchase intention and Islamic retailing.


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