Download or read book Contemporary Marketing 2006 written by Louis E. Boone and published by South Western Educational Publishing. This book was released on 2006 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.