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This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of consumer affe
Consumer-based New Product Development for the Food Industry
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In food product development, as in all new product development, time is money. This is the first book that describes and explains food development from the poin
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Sensory Analysis and Consumer Research in New Product Development
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Consumer-Led Food Product Development
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Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be