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Competitive Marketing (RLE Marketing)
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Type: BOOK - Published: 2014-09-15 - Publisher: Routledge

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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background
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This book combines analytical depth and width of coverage to present a truly comprehensive review of the theory and practice of marketing in a competitive envir
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Type: BOOK - Published: 2014-09-15 - Publisher: Routledge

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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background
Competitive Marketing
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Export Strategy: Markets and Competition (RLE Marketing)
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This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of