Commodity Branding
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Language: en
Pages: 279
Pages: 279
Type: BOOK - Published: 2016-06-16 - Publisher: Routledge
Commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches
Language: en
Pages: 268
Pages: 268
Type: BOOK - Published: 2016-06-16 - Publisher: Routledge
The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continu
Language: en
Pages: 156
Pages: 156
Type: BOOK - Published: 2023-06-21 - Publisher: Springer Nature
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers
Language: en
Pages: 421
Pages: 421
Type: BOOK - Published: 2022-04-22 - Publisher: Springer Nature
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book
Language: en
Pages: 175
Pages: 175
Type: BOOK - Published: 2017-06-10 - Publisher: Springer
Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commod
