Download or read book COMIC STRIPS & CONSUMER CULT PB written by GORDON IAN and published by . This book was released on 2002-09-17 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging just as Americans were beginning to define themselves less by what they made and believed and more by what they bought, comic strips were from the outset commodities sold by syndicates to newspapers nationwide. Ian Gordon demonstrates that the strips' most enduring role has been not only to mirror a burgeoning consumer culture but also to actively promote it.