Citizen Brand
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Language: en
Pages: 358
Pages: 358
Type: BOOK - Published: 2006-09-02 - Publisher: Simon and Schuster
Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help compan
Language: en
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Pages: 278
Type: BOOK - Published: 2010-07-13 - Publisher: John Wiley & Sons
What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention
Language: en
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Pages: 354
Type: BOOK - Published: 2008-12-19 - Publisher: Routledge
For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition
Language: en
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Pages: 314
Type: BOOK - Published: 2011-07-05 - Publisher: John Wiley & Sons
New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Succ
Language: en
Pages: 132
Pages: 132
Type: BOOK - Published: 2001 - Publisher: Demos
"The task of defining an ethical framework requires far-reaching self-examination, and a commitment to community building which emphasises reason, tolerance and
