CIM Coursebook 07/08 Marketing Planning

CIM Coursebook 07/08 Marketing Planning
Author :
Publisher : Routledge
Total Pages : 411
Release :
ISBN-10 : 9781136420054
ISBN-13 : 1136420053
Rating : 4/5 (053 Downloads)

Book Synopsis CIM Coursebook 07/08 Marketing Planning by : Karen Beamish

Download or read book CIM Coursebook 07/08 Marketing Planning written by Karen Beamish and published by Routledge. This book was released on 2012-06-14 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.


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