Download or read book Cashing in with Content written by David Meerman Scott and published by Information Today, Inc.. This book was released on 2005 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a Web marketing expert, "Cashing In with Content" interviews 20 of today's most innovative Web marketers and shares their secrets for using content to turn browsers into buyers. It also shows how to encourage repeat business and reveals how to unleash the amazing power of viral marketing.