Cases in Rural Marketing: An Integrated Approach
Author | : C. S. G. Krishnamacharyulu |
Publisher | : Pearson Education India |
Total Pages | : 291 |
Release | : 2003 |
ISBN-10 | : 9788131785157 |
ISBN-13 | : 8131785157 |
Rating | : 4/5 (157 Downloads) |
Download or read book Cases in Rural Marketing: An Integrated Approach written by C. S. G. Krishnamacharyulu and published by Pearson Education India. This book was released on 2003 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case studies and Cases in Rural Marketing: An Integrated Approach provides students an opportunity to develop an appreciation of the real-life problem situations. It will also help them solve challenges and sharpen their skills of analysis and decision making.