Business To Business Direct Marketing
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Language: en
Pages: 424
Pages: 424
Type: BOOK - Published: 1998 - Publisher: McGraw Hill Professional
Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader
Language: en
Pages: 259
Pages: 259
Type: BOOK - Published: 2004 - Publisher: McGraw Hill Professional
Publisher Description
Language: en
Pages: 196
Pages: 196
Type: BOOK - Published: 2013-04-01 - Publisher: Entrepreneur Press
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this mark
Language: en
Pages: 456
Pages: 456
Type: BOOK - Published: 1987 - Publisher:
Language: en
Pages: 394
Pages: 394
Type: BOOK - Published: 2001 - Publisher: Penguin
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
