Brands On A Mission
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Language: en
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Type: BOOK - Published: 2020-05-10 - Publisher: Routledge
Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of
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Pages: 138
Type: BOOK - Published: 2017-09-08 - Publisher: Routledge
Bronze winner of the AXIOM Business Book Award in the category of Philanthropy, Non-Profit, Sustainability. Please see: http://www.axiomawards.com/77/award-winn
Language: en
Pages: 278
Pages: 278
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
Language: en
Pages: 162
Pages: 162
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A streamlined best-of version with statements from the most successful businesses and recognizable brands in America. Includes a step-by-step guide to developin
Language: en
Pages: 240
Pages: 240
Type: BOOK - Published: 2013-11-08 - Publisher: John Wiley & Sons
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews tradition
