Brandjack

Brandjack
Author :
Publisher : Springer
Total Pages : 315
Release :
ISBN-10 : 9781137375360
ISBN-13 : 1137375361
Rating : 4/5 (361 Downloads)

Book Synopsis Brandjack by : Q. Langley

Download or read book Brandjack written by Q. Langley and published by Springer. This book was released on 2016-04-30 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.


Brandjack Related Books

Brandjack
Language: en
Pages: 315
Authors: Q. Langley
Categories: Business & Economics
Type: BOOK - Published: 2016-04-30 - Publisher: Springer

DOWNLOAD EBOOK

Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of
Brand Anarchy
Language: en
Pages: 271
Authors: Stephen Waddington
Categories: Business & Economics
Type: BOOK - Published: 2012-03-29 - Publisher: A&C Black

DOWNLOAD EBOOK

As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have los
The Brand Bubble
Language: en
Pages: 284
Authors: John Gerzema
Categories: Business & Economics
Type: BOOK - Published: 2008-11-03 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market
Bill Brand
Language: en
Pages: 305
Authors: Trevor Griffiths
Categories: Performing Arts
Type: BOOK - Published: 2010 - Publisher: Spokesman Books

DOWNLOAD EBOOK

The Global Brand
Language: en
Pages: 273
Authors: Nigel Hollis
Categories: Business & Economics
Type: BOOK - Published: 2008-09-30 - Publisher: St. Martin's Press

DOWNLOAD EBOOK

A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing bran