Branded Content
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In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyze
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In a world that's drowning in info and starved for attention, connecting with consumers has become tougher than surviving a saas-bahu soap. People are dropping
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Pages: 320
Type: BOOK - Published: 2018-06-14 - Publisher: Peter Owen Publishers
A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Fes
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Pages: 256
Type: BOOK - Published: 2015-09-04 - Publisher: McGraw Hill Professional
The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most soug
