Brand Vandals

Brand Vandals
Author :
Publisher : A&C Black
Total Pages : 289
Release :
ISBN-10 : 9781472905215
ISBN-13 : 1472905210
Rating : 4/5 (210 Downloads)

Book Synopsis Brand Vandals by : Steve Earl

Download or read book Brand Vandals written by Steve Earl and published by A&C Black. This book was released on 2013-10-31 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience. The authors continue the story here with the brand vandals going one step further; mobilising themselves, and the Internet, to wage war on organisations and willfully cause lasting reputational damage. For the organization, engagement isn't an option – it's a necessity. Brand vandals are forcing a level of dialogue that organisations, public and private, have never had to contemplate before. Smart organisations are helping to define the future of modern brand communication by retooling their public relations and communications teams to truly get to grips with the challenge of engaging audiences in a 24/7 conversation that not only answers criticism, but positively rebuilds corporate reputation. Is your organisation ready for the brand vandals?


Brand Vandals Related Books

Brand Vandals
Language: en
Pages: 289
Authors: Steve Earl
Categories: Business & Economics
Type: BOOK - Published: 2013-10-31 - Publisher: A&C Black

DOWNLOAD EBOOK

Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Ana
Brand Hate
Language: en
Pages: 200
Authors: S. Umit Kucuk
Categories: Business & Economics
Type: BOOK - Published: 2018-09-29 - Publisher: Springer

DOWNLOAD EBOOK

This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers genera
Brand Vision
Language: en
Pages: 284
Authors: David Taylor
Categories: Business & Economics
Type: BOOK - Published: 2007-03-13 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy to
Brand Stretch
Language: en
Pages: 178
Authors: David Taylor
Categories: Business & Economics
Type: BOOK - Published: 2006-02-08 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original
Managing Online Reputation
Language: en
Pages: 197
Authors: Charlie Pownall
Categories: Business & Economics
Type: BOOK - Published: 2015-09-29 - Publisher: Springer

DOWNLOAD EBOOK

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputation