Brand Valuation
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Language: en
Pages: 205
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Type: BOOK - Published: 2016-04-28 - Publisher: Routledge
In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers
Language: en
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Type: BOOK - Published: 2009-09-15 - Publisher: John Wiley & Sons
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the fie
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Pages: 236
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Type: BOOK - Published: 1997-01-01 - Publisher:
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Type: BOOK - Published: 2016-04-28 - Publisher: Routledge
In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers
Language: en
Pages: 237
Pages: 237
Type: BOOK - Published: 2011-11-22 - Publisher: John Wiley & Sons
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the fie