Brand Positioning
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Type: BOOK - Published: 2020-01-23 - Publisher: Routledge
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and dev
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Type: BOOK - Published: 2005-01-25 - Publisher: Tata McGraw-Hill Publishing Company
This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcr
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Type: BOOK - Published: 2019-05-14 - Publisher:
You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourse
Language: en
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Type: BOOK - Published: 2012 - Publisher: Advantage Media Group
In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marke
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Pages: 327
Type: BOOK - Published: 2021-09-07 - Publisher: Columbia University Press
Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension b
