Brand Choice
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Language: en
Pages: 258
Pages: 258
Type: BOOK - Published: 2004-11-23 - Publisher: Springer
Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic t
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Pages: 109
Type: BOOK - Published: 2019-09-26 - Publisher: Springer Nature
By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates variou
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Pages: 292
Pages: 292
Type: BOOK - Published: 2007-06-27 - Publisher: Springer
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes
Language: en
Pages: 528
Pages: 528
Type: BOOK - Published: 2014-06-27 - Publisher: World Scientific
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other
Language: en
Pages: 560
Pages: 560
Type: BOOK - Published: 1977 - Publisher:
