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The Essential Brand Book

The Essential Brand Book
Author :
Publisher : Taylor & Francis US
Total Pages : 340
Release :
ISBN-10 : 0749438630
ISBN-13 : 9780749438630
Rating : 4/5 (630 Downloads)
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Book Synopsis The Essential Brand Book by : Iain Ellwood

Download or read book The Essential Brand Book written by Iain Ellwood and published by Taylor & Francis US. This book was released on 2002 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing readers with an insight into all the components of brand management including a wide range of business models and techniques, this book will help to build strong and effective brands in the marketplace.


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Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to t