Blue Ocean Leadership Harvard Business Review Classics
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Language: en
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Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontes
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Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Ren
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Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Ren
Language: en
Pages: 64
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As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitmen
Language: en
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Type: BOOK - Published: 2017-06-20 - Publisher: Harvard Business School Press
