Download or read book Big Think Strategy written by Bernd Schmitt and published by Harvard Business Review Press. This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: "These are big ideas, but Schmitt carefully breaks down his approach to create simple tools that can be adapted and applied within any company. This book provides step-by-step instructions for sourcing innovative ideas, evaluating them, turning them into strategy, and executing them. What's more, you'll find the guidance you need to lead and establish organizational structures that will sustain long-term "big thinking" within your company."--BOOK JACKET.