Battling Big Business

Battling Big Business
Author :
Publisher :
Total Pages : 272
Release :
ISBN-10 : STANFORD:36105111973884
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Battling Big Business by : Eveline Lubbers

Download or read book Battling Big Business written by Eveline Lubbers and published by . This book was released on 2002 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part one analyses a wide range of corporate counter-strategies [against critics], from relatively innocent PR measures to complete intelligence operations. Part two offers tactical tools to recognize manipulative strategies, and how to counter them with creativity and new media tools.


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