The BBC Asian Network

The BBC Asian Network
Author :
Publisher : Springer Nature
Total Pages : 229
Release :
ISBN-10 : 9783030657642
ISBN-13 : 3030657647
Rating : 4/5 (647 Downloads)

Book Synopsis The BBC Asian Network by : Gurvinder Aujla-Sidhu

Download or read book The BBC Asian Network written by Gurvinder Aujla-Sidhu and published by Springer Nature. This book was released on 2021-04-19 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking new book provides a unique, in-depth analysis of the BBC Asian Network, the BBC’s national ethnic-specific digital radio station in the UK. Gurvinder Aujla-Sidhu offers an insight into the internal production culture at the radio station, revealing the challenges minority ethnic producers faced as they struggled to create a cohesive and distinct 'community of listeners'. Besides the differences of opinion that emerged within the inter-generational British Asian staff over how to address the audience’s needs, the book also reveals the ways in which 'race' is managed by the BBC, and how the culture of managerialism permeates recruitment strategies, music playlists and mother tongue language programmes. In-depth interviews unveil how the BBC's 'gatekeeping' system limits the dissemination of original journalism about British Asian communities, through the marginalisation of the expertise of narratives created by the network's own minority ethnic journalists.


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