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Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer se
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Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised
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With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces stude
Arts Marketing
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Marketing Insights from A to Z
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The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights