Animation And Advertising
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Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertisin
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"Tom is the David Ogilvy of cartooning." --Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketin
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The animation studio United Productions of America (UPA) was able to challenge Disney supremacy in the 1950s entertainment market by creating cutting-edge anima
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"A manual of methods, principles and formulas for classical, computer, games, stop motion and internet animators"--Cover.
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(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that
