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Analysis and Interpretation in Qualitative Market Research
Language: en
Pages: 193
Authors: Gill Ereaut
Categories: Social Science
Type: BOOK - Published: 2002-07-18 - Publisher: SAGE

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'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - A
Qualitative Market Research
Language: en
Pages: 196
Authors: Gill Ereaut
Categories: Business & Economics
Type: BOOK - Published: 2002-09-17 - Publisher: SAGE

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Qualitative market research exists to fulfil the needs of those that it serves. This text shows practitioners how to deliver the 'product' of qualitative market
Transforming Qualitative Data
Language: en
Pages: 444
Authors: Harry F. Wolcott
Categories: Social Science
Type: BOOK - Published: 1994-02-18 - Publisher: SAGE

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Publisher's description: After the glamour of working in the field is over, you now face the daunting challenge of transforming your field notes and interview t
An Introduction to Qualitative Market Research
Language: en
Pages: 153
Authors: Mike Imms
Categories: Business & Economics
Type: BOOK - Published: 2002-07-18 - Publisher: SAGE

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'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - A
Qualitative Marketing Research
Language: en
Pages: 463
Authors: Johanna Moisander
Categories: Business & Economics
Type: BOOK - Published: 2006-05-11 - Publisher: SAGE

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Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unp