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You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business—in any market and any economy. Renowned customer experien
The Cult of the Customer
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In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t f
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The Amazement Revolution
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What is the amazement revolution? It is the culture that can drive any organisation -- from one employee to tens of thousands -- to focus completely on deliveri
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How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs t