Related Books

Advertising the American Dream
Language: en
Pages: 470
Authors: Roland Marchand
Categories: Business & Economics
Type: BOOK - Published: 1985-09-16 - Publisher: Univ of California Press

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"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talen
ADVERTISING THE AMERICAN DREAM.
Language: en
Pages: 470
Authors: Roland Marchand
Categories:
Type: BOOK - Published: 1986 - Publisher:

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Selling the Dream
Language: en
Pages: 269
Authors: John M. Hood
Categories: Business & Economics
Type: BOOK - Published: 2005-10-30 - Publisher: Bloomsbury Publishing USA

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The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is
Who Stole the American Dream?
Language: en
Pages: 626
Authors: Hedrick Smith
Categories: Business & Economics
Type: BOOK - Published: 2013-08-27 - Publisher: Random House Trade Paperbacks

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Pulitzer Prize winner Hedrick Smith’s new book is an extraordinary achievement, an eye-opening account of how, over the past four decades, the American Dream
The Betrayal of the American Dream
Language: en
Pages: 322
Authors: Donald L. Barlett
Categories: Social Science
Type: BOOK - Published: 2012-07-31 - Publisher: Public Affairs

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Examines the formidable challenges facing the middle class, calling for fundamental changes while surveying the extent of the problem and identifying the people