A Two-state Model of Brand Choice Incorporating Inertia and Variety Seeking Behavoir
| Author | : Arindam Banerjee |
| Publisher | : |
| Total Pages | : |
| Release | : 1994 |
| ISBN-10 | : OCLC:60274485 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis A Two-state Model of Brand Choice Incorporating Inertia and Variety Seeking Behavoir by : Arindam Banerjee
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