Download or read book A Sense of Mission written by Andrew Campbell and published by Addison Wesley Publishing Company. This book was released on 1992 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Sense of Mission reveals how 50 U.S., Japanese, and European companies survived troubled economic times through good corporation mission statements and steady leadership. It explores how Johnson & Johnson thrived even after product-tampering, while redefining British Airways' customer-service mission revitalized that sagging company.