A Secret History Of Brands
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The true—and often shocking—stories behind some of the biggest names in business. We live our lives immersed in name brand products. What most of us don’t
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The first edition of this book, published in 1999, was well-received, but interest in it has surged in recent years. It chronicles an early example of “regime
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This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce me
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From the co-creator of the landmark series, the story millions of fans have been waiting to get their hands on for 25 long years. The Secret History of Twin Pea
