Related Books

A Research Agenda for Service Marketing
Language: en
Pages: 403
Authors: Olivier Furrer
Categories: Business & Economics
Type: BOOK - Published: 2024-02-12 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth ov
A Research Agenda for Service Innovation
Language: en
Pages: 201
Authors: Faïz Gallouj
Categories: Business & Economics
Type: BOOK - Published: 2018-08-31 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

This book aims to take account of the major advances made in ‘Service Innovation Studies’ (SIS) and above all to provide an agenda setting out the research
A Research Agenda for Public Administration
Language: en
Pages: 257
Authors: Andrew Massey
Categories: Public administration
Type: BOOK - Published: 2019 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

This book addresses salient current issues in public administration research. It seeks to suggest where future research may or indeed ought to be focussed. To a
A Research Agenda for Brand Management in a New Era of Consumerism
Language: en
Pages: 317
Authors: Ceridwyn King
Categories: Business & Economics
Type: BOOK - Published: 2023-09-06 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management re
A Research Agenda for Sales
Language: en
Pages: 208
Authors: Fernando Jaramillo
Categories: Business & Economics
Type: BOOK - Published: 2021-01-29 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

A Research Agenda for Sales presents a roadmap of the future of sales. Eight recognized sales scholars discuss ideas that scholars are exploring and that firms