Words That Work

Words That Work
Author :
Publisher : Hachette Books
Total Pages : 414
Release :
ISBN-10 : 9781401385743
ISBN-13 : 1401385745
Rating : 4/5 (745 Downloads)

Book Synopsis Words That Work by : Dr. Frank Luntz

Download or read book Words That Work written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2007-01-02 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.


Words That Work Related Books

Words That Work
Language: en
Pages: 414
Authors: Dr. Frank Luntz
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2007-01-02 - Publisher: Hachette Books

DOWNLOAD EBOOK

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this coun
Say This, Not That
Language: en
Pages: 237
Authors: Carl Alasko Ph. D.
Categories: Family & Relationships
Type: BOOK - Published: 2014-01-16 - Publisher: TarcherPerigee

DOWNLOAD EBOOK

"Carl Alasko has found that with the right guidance, anyone can learn effective communication skills. In Say This, Not That, Alasko presents readers with simple
Do As I Say, Not As I Do
Language: en
Pages: 192
Authors: Frederick James Preston
Categories: Fiction
Type: BOOK - Published: 1994-12-08 - Publisher: Written in Black Pub

DOWNLOAD EBOOK

A novel illustrating the relationship between a crack-cocaine addict father and his gifted teenage son.
What's Not Said
Language: en
Pages: 318
Authors: Valerie Taylor
Categories: Fiction
Type: BOOK - Published: 2020-09-12 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

“Taylor’s dialogue is snappy and contemporary . . . A witty and often amusing family drama.”—Kirkus Reviews Kassie O’Callaghan’s meticulous plans to
Say Not to Say
Language: en
Pages: 288
Authors: Luigi Anolli
Categories: Computers
Type: BOOK - Published: 2002 - Publisher: IOS Press

DOWNLOAD EBOOK

This text explores the major ways in which miscommunication can be experienced in our daily life.