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Video Marketing for Libraries
Language: en
Pages: 195
Authors: Heather A. Dalal
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-08-01 - Publisher: Rowman & Littlefield

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Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audie
Mobile Social Marketing in Libraries
Language: en
Pages: 127
Authors: Samantha C. Helmick
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-08-20 - Publisher: Rowman & Littlefield

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Snapchat, a new photo and video sharing mobile app logs over 400 million messages every day. Instagram, a similar mobile app boasts over 130 million users. And
Video in Libraries
Language: en
Pages: 38
Authors: David Lee King
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-10-01 - Publisher: ALA TechSource

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Throughout this report, King covers varying aspects of making and sharing videos—from best practices to video content creation, including the types of equipme
Marketing to Libraries for the New Millennium
Language: en
Pages: 220
Authors: Hendrik Edelman
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: ALCTS Papers on Library Technical Services and Collections

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Annotation. This volume is based on the all-day programme, "Marketing to Libraries for the Millennium". Topics included: buying consortia; mergers and acquisiti
Creating a Streaming Video Collection for Your Library
Language: en
Pages: 135
Authors: Cheryl J. Duncan
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014-09-11 - Publisher: Rowman & Littlefield

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Using vendor licensing and fair use guidelines, library collections can contain thousands of online videos either purchased or through in-house digitization. In