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Advertising Theory
Language: en
Pages: 548
Authors: Shelly Rodgers
Categories: Business & Economics
Type: BOOK - Published: 2019-04-15 - Publisher: Routledge

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Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary
Creative Advertising
Language: en
Pages: 456
Authors: Sandra E. Moriarty
Categories: Advertising
Type: BOOK - Published: 1991 - Publisher: Prentice Hall

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A comprehensive introduction to the creative side of advertising covering copywriting, layout and design, and creative message strategy. Providing the underlyin
The Psychology of Advertising in Theory and Practice
Language: en
Pages: 456
Authors: Walter Dill Scott
Categories: Advertising
Type: BOOK - Published: 1921 - Publisher:

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Theory and Practice of Advertising
Language: en
Pages: 712
Authors: S. Roland Hall
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Advertising Research
Language: en
Pages: 0
Authors: Joel Davis
Categories: Advertising
Type: BOOK - Published: 2012 - Publisher: Pearson

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In order to become a successful advertising professional, it's important to understand the importance of research. Advertising Research: Theory & Practice shows