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The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with
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Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehen
A History of Mass Communication
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This exciting new text traces the common themes in the long and complex history of mass communication. It shows how the means of communicating grew out of their
The Mass Media & Social Problems
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Discusses the way the mass media treats social problems, its contribution to causing and curing social problems, and its use by concerned organisations and grou
Practical R for Mass Communication and Journalism
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Do you want to use R to tell stories? This book was written for you—whether you already know some R or have never coded before. Most R texts focus only on pro