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The Psychology of Advertising in Theory and Practice
Language: en
Pages: 456
Authors: Walter Dill Scott
Categories: Advertising
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Advertising Theory
Language: en
Pages: 548
Authors: Shelly Rodgers
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Type: BOOK - Published: 2019-04-15 - Publisher: Routledge

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Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary
The Theory of Advertising
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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "pub
The Theory of Advertising
Language: en
Pages: 264
Authors: Walter Dill Scott
Categories: Advertising
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Effective Advertising
Language: en
Pages: 217
Authors: Gerard J. Tellis
Categories: Business & Economics
Type: BOOK - Published: 2003-11-20 - Publisher: SAGE Publications

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Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In