Download or read book How to Write a Successful Marketing Plan written by Roman G. Hiebing and published by N T C Business Books. This book was released on 1997 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is everything you need to know for a disciplined, comprehensive 'real world' marketing plan to help your company thrive and grow. New chapters on locking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing add even more valuable and detailed insight into the planning process.