Download or read book Social Perception written by Leslie A. Zebrowitz and published by Wadsworth Publishing Company. This book was released on 1990 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social perception is central to social psychology. Leslie Zebrowitz argues that the "mainstream" approach to social perception is a cognitive one that focuses primarily on the processes of perceiving people; she aims to redress the imbalance by giving greater emphasis on the content of social perceptions, the stimulus information on which they are based, and the functions that they serve. Following an introductory overview of theoretical approaches, chapters cover the contents of social perception, impression formation, perceiving emotions, and casual attribution. The concluding chapter considers strengths and weaknesses in existing theory and research and explores the possibilities in an ecological theory of social perception. -- From publisher's description.