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The Psychology of Advertising in Theory and Practice
Language: en
Pages: 456
Authors: Walter Dill Scott
Categories: Advertising
Type: BOOK - Published: 1921 - Publisher:

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The Theory and Practice of Advertising
Language: en
Pages: 264
Authors: Walter Dill Scott
Categories: Advertising
Type: BOOK - Published: 1903 - Publisher:

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The Psychology of Advertising in Theory and Practice
Language: en
Pages: 0
Authors: Walter Dill Scott
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Type: BOOK - Published: 2023-07-18 - Publisher: Legare Street Press

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This classic work explores the psychology of advertising and provides practical guidance for advertisers seeking to create compelling campaigns. Scott draws on
The Psychology of Advertising in Theory and Practice
Language: en
Pages: 437
Authors: Walter Dill Scott
Categories:
Type: BOOK - Published: 1960 - Publisher:

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The Psychology of Advertising
Language: en
Pages: 451
Authors: Bob M. Fennis
Categories: Psychology
Type: BOOK - Published: 2015-12-22 - Publisher: Psychology Press

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Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voti