Download or read book Manga's Cultural Crossroads written by Jaqueline Berndt and published by Routledge. This book was released on 2014-03-14 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the art and literary form of manga, this volume examines the intercultural exchanges that have shaped manga during the twentieth century and how manga’s culturalization is related to its globalization. Through contributions from leading scholars in the fields of comics and Japanese culture, it describes "manga culture" in two ways: as a fundamentally hybrid culture comprised of both subcultures and transcultures, and as an aesthetic culture which has eluded modernist notions of art, originality, and authorship. The latter is demonstrated in a special focus on the best-selling manga franchise, NARUTO.