Download or read book The Power of Underdog Leadership written by Kenneth Kern and published by . This book was released on 2023-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE POWER OF UNDERDOG LEADERSHIPYou are fighting for the life of your business at a time of increasing costs, lower available workforce, and competing in a global marketplace. While your business enterprise is not on a battlefield, and while you are not a general, you might as well be, because your business success requires strong leadership, even generalship, to survive attacks on your market share-and to mount attacks on the market share of others.If you want to win the battle for attention and dollars in the mind of the consumer, you must fight with all the leadership skills you can muster. This is particularly critical when you are an Underdog, finding yourself outmanned, outresourced, and outgunned by competition from a well-supplied, deeply entrenched, business Topdog.Using timeless stories of historical military underdogs, you will glean their wisdom to learn how to achieve short- and long-term victories. Whether you are a solopreneur, small business owner, or mid-size competitor, you will benefit from the strategies and tactics needed to beat the business Topdogs.