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The Power of Metaphor
Language: en
Pages: 301
Authors: Mark Jordan Landau
Categories: Psychology
Type: BOOK - Published: 2014 - Publisher: American Psychological Association (APA)

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This book explores the possibility that metaphor is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of su
Politicians and Rhetoric
Language: en
Pages: 252
Authors: J. Charteris-Black
Categories: Literary Criticism
Type: BOOK - Published: 2016-01-03 - Publisher: Springer

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This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of
Metaphors We Live By
Language: en
Pages: 256
Authors: George Lakoff
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1980-11-01 - Publisher: University of Chicago Press

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The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamenta
The Power Of Metaphor
Language: en
Pages: 228
Authors: Michael Berman
Categories: Self-Help
Type: BOOK - Published: 1999-09-21 - Publisher: Crown House Publishing

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Packed with original stories and visualisations, this is a must-buy resource for teachers, trainers and therapists who are looking for new approaches to group w
The Power of Metaphor in the Age of Electronic Media
Language: en
Pages: 0
Authors: Raymond Gozzi
Categories: Mass media and language
Type: BOOK - Published: 1999 - Publisher: Hampton Press (NJ)

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This work examines the methaphors through which culture comprehends new media, such as cyberspace, the information superhighway, the computer virus, and hot and