The Politics Of Marketing The Labour Party
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Language: en
Pages: 271
Pages: 271
Type: BOOK - Published: 2004-11-23 - Publisher: Springer
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among
Language: en
Pages: 262
Pages: 262
Type: BOOK - Published: 2004-11-23 - Publisher: Palgrave Macmillan
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among
Language: en
Pages: 270
Pages: 270
Type: BOOK - Published: 2001 - Publisher: Manchester University Press
Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and
Language: en
Pages: 292
Pages: 292
Type: BOOK - Published: 2014-05-09 - Publisher: Routledge
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie
Language: en
Pages: 258
Pages: 258
Type: BOOK - Published: 2005-08-06 - Publisher: Manchester University Press
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 199
